Veegs
Plant-based living,
made seamless.
Veegs is a cruelty-free portal for all things vegan and plant-based. TIB Digital created the brand from scratch, then designed and built the whole platform — a website, a Google Chrome extension, and innovative educational iOS and Android apps — to make the transition into a plant-based lifestyle as seamless as possible.
Client:
Veegs
Industry:
Lifestyle / Vegan & Plant-Based
Platforms:
Web · Chrome · iOS · Android ·
Scope:
Brand Identity · Website · Chrome Extension · Mobile App Design & Development ·
Going plant-based is a big change. Veegs set out to make it feel like an easy one.
Most people who try a vegan lifestyle don't quit because they stop caring — they quit because it's hard to know where to start. What can I eat? Which products are actually cruelty-free? Which brands can I trust? The answers are scattered across blogs, forums, and label-reading in the supermarket aisle, and too much of what's out there either preaches or overwhelms.
Veegs set out to be the cruelty-free portal for all things vegan and plant-based: one place to learn, discover, and make better choices, wherever people are — on their phone, on the web, or right inside their browser while they shop. That meant a brand built from zero, and a connected product across a website, a Google Chrome extension, and native iOS and Android apps.
Touchpoints: website, Chrome extension, iOS & Android
Brand system across every screen
Cruelty-free, plant-based focus
Guilt trips — inviting, never preachy
Fresh, confident, and welcoming — never a lecture.
We built the Veegs identity from the ground up: logo and wordmark, colour palette, typography, iconography, and illustration style. The goal was a brand that feels at home next to the lifestyle apps people already love — vibrant, clean, and food-photo friendly — while making "vegan" read as an upgrade, not a restriction. The voice follows suit: warm, encouraging, and more "try this" than "you should."
- Logo & mark
- Colour & type system
- Illustration & iconography
- Brand voice
- App & extension icons
An app that teaches the plant-based lifestyle, one easy step at a time.
The mobile apps are the heart of Veegs. We designed and built native iOS and Android apps as an educational experience first — helping people understand the why and the how of plant-based living, then giving them the tools to actually do it. Rather than dumping everything on a new user at once, the apps guide people through the transition at their own pace, with extensive features that make the lifestyle feel approachable from day one.
Guided learning
Bite-sized, structured content that walks new users through the transition to a plant-based lifestyle.
Plant-based food
Recipes, meal ideas, and simple swaps that make eating vegan easy in real life, not just in theory.
Cruelty-free discovery
Find vegan and cruelty-free products and brands people can feel good about buying.
Progress that motivates
Track how far you've come, so the lifestyle change feels like momentum, not sacrifice.
Save & revisit
Bookmark guides, recipes, and products to build a personal plant-based library.
Timely nudges
Push notifications that encourage and inform — useful, not noisy.
Veegs, right where people shop.
Good intentions often fall apart at the checkout. So we took Veegs beyond the app and into the browser: a Google Chrome extension that brings the platform's cruelty-free knowledge to people while they browse and shop online — no app-switching, no separate search. It's the lightest-weight way to use Veegs, and a daily reminder of the brand in the moments that matter.
- Chrome extension UX
- Extension development
- Browser-native UI
- Cross-platform sync
The front door to the whole Veegs ecosystem.
The Veegs website introduces the brand and connects everything else: what Veegs is, why it exists, and where to get it — App Store, Google Play, or the Chrome Web Store. We designed and built it around rich plant-based imagery, a clear one-sentence value proposition, and download links wherever interest peaks, so every visit is a step toward becoming a user.
- Web design
- Responsive build
- App & extension download funnels
- Brand storytelling
One brand. Four touchpoints. A lifestyle made seamless.
AVeegs launched as a complete, connected platform — brand identity, website, Chrome extension, and native iOS and Android apps — all designed and built by TIB. One team and one visual language, from the first logo sketch to the last screen, giving Veegs a product that makes the move to a plant-based lifestyle as seamless as possible.
What clients say.
For a number of years now, l've had the privilege of working with TIB Digital on a variety of projects. Each encounter has left me increasingly amazed with their exceptional speed in execution, creativity in solution-finding, and overall top-notch quality in the work product delivered. It's not just their outstanding work that impresses me, though. The team at TIB Digital is a genuine pleasure to collaborate with. Their positive attitude, collective spirit, and undeniable passion for what they do, make the collaborative process not just productive, but truly enjoyable. I find myself unable to overstate just how highly I recommend them. Any project would be in safe, talented, and dedicated hands with TIB Digital.
John Cain
Founder of LOOT
TIB is the best web development company. Luke and Jon are an outstanding team with exceptional professionalism, expertise, and commitment to customer satisfaction. Luke's visually stunning design is up to date with UI/UX best practices. Jon creates secure, scalable, user-friendly platforms. TIB's magic lies in their collaborative and flexible approach. They guided us through decision making, offering valuable insights and elegant solutions. We're grateful for their partnership in building, launching, and growing our applications, and more than satisfied with their work.
Colleen Lucas
Founder of Tscripts
TIB Digital has been a driving force in our business growth. Their seamless integration, professional expertise, and goal alignment have led to remarkable results. Adapting to our evolving needs, they consistently deliver beyond expectations. Their commitment to understanding our vision and effective communication have fostered a strong partnership. TIB Digital is highly recommended for any organization seeking a valuable partner for success.
Babak Sanayei
Founder of Automotive Superstore
We initially reached out to the team at TIB Digital to help us design software to improve a troublesome and challenging part of our business. In the design process we ended up redesigning our entire website and couldn't be happier with the results. Luke and the design team brought a new level of professionalism to our website while simultaneously working on the new software. After the design process the development team at TIB took over and wow, were we impressed. Jon, Sulay and the team made quick work of a challenging process and met all of our tight deadlines. We would recommend TIB Digital to anyone looking to improve their business and plan to continue to use them in the future.
Paul Arute
Founder of Stafford Speedway
Luke and Jon make for an unbeatable duo, a powerhouse partnership that would give Batman and Robin a run for their money! I've had the pleasure of collaborating with TIB Digital on several projects over many years. Their attention to detail is impeccable, ensuring that every aspect of development is executed with the highest level of precision and quality. Their team constantly push the innovation envelope, incorporating creative solutions to deliver exceptional results. The synergy between our ideas and their expertise creates a seamless workflow and outstanding outcomes. I genuinely admire their creativity, professionalism and dedication to achieving the best possible outcomes. It's my absolute pleasure to recommend Luke, Jon, and the entire TIB Digital team!
Jen Sale
Founder of Evergreen.com
For a number of years now, l've had the privilege of working with TIB Digital on a variety of projects. Each encounter has left me increasingly amazed with their exceptional speed in execution, creativity in solution-finding, and overall top-notch quality in the work product delivered. It's not just their outstanding work that impresses me, though. The team at TIB Digital is a genuine pleasure to collaborate with. Their positive attitude, collective spirit, and undeniable passion for what they do, make the collaborative process not just productive, but truly enjoyable. I find myself unable to overstate just how highly I recommend them. Any project would be in safe, talented, and dedicated hands with TIB Digital.
John Cain
Founder of LOOT
TIB is the best web development company. Luke and Jon are an outstanding team with exceptional professionalism, expertise, and commitment to customer satisfaction. Luke's visually stunning design is up to date with UI/UX best practices. Jon creates secure, scalable, user-friendly platforms. TIB's magic lies in their collaborative and flexible approach. They guided us through decision making, offering valuable insights and elegant solutions. We're grateful for their partnership in building, launching, and growing our applications, and more than satisfied with their work.
Colleen Lucas
Founder of Tscripts
TIB Digital has been a driving force in our business growth. Their seamless integration, professional expertise, and goal alignment have led to remarkable results. Adapting to our evolving needs, they consistently deliver beyond expectations. Their commitment to understanding our vision and effective communication have fostered a strong partnership. TIB Digital is highly recommended for any organization seeking a valuable partner for success.
Babak Sanayei
Founder of Automotive Superstore
We initially reached out to the team at TIB Digital to help us design software to improve a troublesome and challenging part of our business. In the design process we ended up redesigning our entire website and couldn't be happier with the results. Luke and the design team brought a new level of professionalism to our website while simultaneously working on the new software. After the design process the development team at TIB took over and wow, were we impressed. Jon, Sulay and the team made quick work of a challenging process and met all of our tight deadlines. We would recommend TIB Digital to anyone looking to improve their business and plan to continue to use them in the future.
Paul Arute
Founder of Stafford Speedway
Luke and Jon make for an unbeatable duo, a powerhouse partnership that would give Batman and Robin a run for their money! I've had the pleasure of collaborating with TIB Digital on several projects over many years. Their attention to detail is impeccable, ensuring that every aspect of development is executed with the highest level of precision and quality. Their team constantly push the innovation envelope, incorporating creative solutions to deliver exceptional results. The synergy between our ideas and their expertise creates a seamless workflow and outstanding outcomes. I genuinely admire their creativity, professionalism and dedication to achieving the best possible outcomes. It's my absolute pleasure to recommend Luke, Jon, and the entire TIB Digital team!
Jen Sale
Founder of Evergreen.com
For a number of years now, l've had the privilege of working with TIB Digital on a variety of projects. Each encounter has left me increasingly amazed with their exceptional speed in execution, creativity in solution-finding, and overall top-notch quality in the work product delivered. It's not just their outstanding work that impresses me, though. The team at TIB Digital is a genuine pleasure to collaborate with. Their positive attitude, collective spirit, and undeniable passion for what they do, make the collaborative process not just productive, but truly enjoyable. I find myself unable to overstate just how highly I recommend them. Any project would be in safe, talented, and dedicated hands with TIB Digital.
John Cain
Founder of LOOT
TIB is the best web development company. Luke and Jon are an outstanding team with exceptional professionalism, expertise, and commitment to customer satisfaction. Luke's visually stunning design is up to date with UI/UX best practices. Jon creates secure, scalable, user-friendly platforms. TIB's magic lies in their collaborative and flexible approach. They guided us through decision making, offering valuable insights and elegant solutions. We're grateful for their partnership in building, launching, and growing our applications, and more than satisfied with their work.
Colleen Lucas
Founder of Tscripts
TIB Digital has been a driving force in our business growth. Their seamless integration, professional expertise, and goal alignment have led to remarkable results. Adapting to our evolving needs, they consistently deliver beyond expectations. Their commitment to understanding our vision and effective communication have fostered a strong partnership. TIB Digital is highly recommended for any organization seeking a valuable partner for success.
Babak Sanayei
Founder of Automotive Superstore
We initially reached out to the team at TIB Digital to help us design software to improve a troublesome and challenging part of our business. In the design process we ended up redesigning our entire website and couldn't be happier with the results. Luke and the design team brought a new level of professionalism to our website while simultaneously working on the new software. After the design process the development team at TIB took over and wow, were we impressed. Jon, Sulay and the team made quick work of a challenging process and met all of our tight deadlines. We would recommend TIB Digital to anyone looking to improve their business and plan to continue to use them in the future.
Paul Arute
Founder of Stafford Speedway
Luke and Jon make for an unbeatable duo, a powerhouse partnership that would give Batman and Robin a run for their money! I've had the pleasure of collaborating with TIB Digital on several projects over many years. Their attention to detail is impeccable, ensuring that every aspect of development is executed with the highest level of precision and quality. Their team constantly push the innovation envelope, incorporating creative solutions to deliver exceptional results. The synergy between our ideas and their expertise creates a seamless workflow and outstanding outcomes. I genuinely admire their creativity, professionalism and dedication to achieving the best possible outcomes. It's my absolute pleasure to recommend Luke, Jon, and the entire TIB Digital team!
Jen Sale
Founder of Evergreen.com