Automotive Superstore
The right part, first time.
Built on Magento, for years.
Automotive Superstore is one of Australia's largest online suppliers of car parts, accessories, and audio. As its long-standing design and development partner, TIB Digital has designed the customer-facing store, built and scaled the Magento ecommerce platform, and continuously optimised the website and backend infrastructure over many years — helping keep it a leader in the Australian market.
Client:
Automotive Superstore
Industry:
Automotive / Ecommerce
Engagement:
Many years, ongoing
Scope:
Ecommerce Design · Magento Development · Fitment & Search · Backend Infrastructure ·
A huge catalogue, a thousand vehicle variations, and customers who need the right part the first time.
Automotive Superstore is one of Australia's largest online suppliers of car parts, accessories, and audio — an Australian-owned business selling everything from filters, oils, and brake pads to suspension, lighting, head units, and dash cams, delivered nationwide. Selling car parts online is harder than it looks: the catalogue is enormous, every product has to fit a specific make, model, and year, and a wrong part means a frustrated customer, a return, and a lost sale.
The business needed an ecommerce platform that could handle that complexity at scale — and keep getting better year after year as the range, the traffic, and customer expectations grew. That's where TIB came in, as Automotive Superstore's design and Magento development partner over many years.
Of continuous design & development partnership
Top-level departments, from servicing to car audio
Lookup — find parts by number plate, by state
Delivery across Australia, plus Click & Collect
A storefront built for people who know exactly what they need — and people who don't.
Automotive Superstore serves two very different shoppers: the weekend mechanic who knows the part number, and the car owner who just knows their wipers are shot. We designed the customer-facing site to work for both — vehicle search front and centre, clear department navigation for browsers, and brand, price, and delivery information surfaced early so there's no reason to shop around. The look is confident and retail-sharp, making "Australia's most trusted car parts & accessories store" feel earned.
- Ecommerce UX
- UI design
- Mobile-first
- Conversion optimisation
Put in your rego. Get parts that fit. Guaranteed.
The single most important feature on the site is making sure customers buy the right part. Shoppers can look up their vehicle by registration number and state, or select it manually by make, model, and variant — and from that point on, the catalogue filters to parts that fit their car. Fitment is guaranteed, which turns the biggest risk of buying car parts online into a reason to buy here.
Find your vehicle
Enter your rego and state, or pick make, model, and year.
Shop parts that fit
Every category filters to your vehicle — no guesswork.
Order with confidence
Fitment guaranteed, delivered Australia-wide or ready for Click & Collect.
Tens of categories, hundreds of brands — and it never feels like a warehouse.
We structured the catalogue around the way customers think about their car: Servicing, Parts, Steering & Suspension, Car Care, Lighting, Accessories, and Car Audio & Visual, each broken down into clear sub-categories. Mega-menu navigation, brand pages, fast search, and smart filtering let shoppers go from "I need brake pads" to the right product in a few clicks — across a range deep enough to cover almost anything a vehicle needs.
Servicing
Filters, oils, brakes, ignition, fluids, and wipers — the everyday essentials.
Parts
Cooling, clutch, drivetrain, electrical, engine, fuel, sensors, and more.
Steering & Suspension
Components, bushes, and performance upgrades.
Lighting
Bulbs, light bars, and truck and trailer lighting.
Car Care & Accessories
Detailing, protection, seat covers, mats, cargo, and phone holders.
Car Audio & Visual
Head units, speakers, amps, subwoofers, dash cams, and driving aids.
Every way an Australian customer wants to pay and pick up.
A great catalogue only matters if checkout converts. We designed and built a high-volume checkout flow that supports the options Australian shoppers expect: nationwide delivery, Click & Collect from store, payment plans to spread the cost of bigger purchases, and gift cards — with manufacturer warranty and delivery information shown clearly before the customer commits.
- Checkout optimisation
- Click & Collect
- Payment plans
- Gift cards
- Shipping logic
A long-term partner behind one of Australia's leading automotive retailers.
Over many years, TIB has helped Automotive Superstore maintain its position as a leading provider of car parts and accessories in the Australian market — designing the customer experience, building and scaling the Magento platform, and continuously optimising the website and backend infrastructure as the business has grown.
What client say.
TIB Digital has been a driving force in our business growth. Their seamless integration, professional expertise, and goal alignment have led to remarkable results. Adapting to our evolving needs, they consistently deliver beyond expectations. Their commitment to understanding our vision and effective communication have fostered a strong partnership. TIB Digital is highly recommended for any organization seeking a valuable partner for success.
Babak Sanayei
Automotive Superstore